The word "approach" is versatile, used in both concrete and abstract senses. It signifies movement toward something, but it also denotes the manner in which one deals with a challenge or problem. In business and academic contexts, "approach" is a common term, especially when referring to methodologies or strategies employed to solve issues or accomplish tasks.
Over time, "approach" has also taken on a strategic or goal-oriented connotation, often referring to a series of actions intended to reach a desired result, as in "a new approach to marketing" or "an innovative approach to teaching."