In the business world, disruption typically refers to technological innovations that create new markets and value networks, eventually displacing established market-leading companies and products. The most famous example of disruption in recent history is the rise of digital technology, which has transformed industries such as retail, music, media, and transportation. Companies like Uber and Airbnb are examples of disruptors that have transformed traditional sectors.
Disruption is not always limited to business and technology. It can also refer to social movements or political shifts that challenge the established order. For example, the civil rights movement or the feminist movement disrupted societal norms, leading to significant cultural and legislative changes. Overall, disruption can be seen as a force that brings about profound and lasting change in various aspects of life.