The concept of branding extends far beyond just logos and trademarks. It plays a significant role in consumer choice, loyalty, and identity. A brand is often seen as a promise to consumers about the quality, features, and benefits of a product or service. In business, strong branding can lead to a competitive advantage, while poor branding may lead to market failure.
brand in English
- brand⇄brand, noun, verb.
- brand⇄noun brander.
- brand⇄noun 1. a certain kind, grade, or make; the quality or kind (of goods) as indicated by a mark, stamp, or label.
Ex. This is not as good a brand of butter as we are used to.
2. a name or mark that a company uses to distinguish its goods from - brand⇄v.t. 1. to mark by burning the skin or hide with a hot iron. In former times criminals were often branded.
(SYN) sear.
2. (Figurative.)
a. to put a mark of disgrace on; stigmatize.
Ex. He has been branded as a traitor.
b
brand in Kashmiri कॉशुर
brand in Sindhi سنڌي
brand in Tamil தமிழ்
Brand
Part of Speech
Noun, Verb
Pronunciation
IPA: /brænd/
Definitions
- A type of product manufactured by a particular company under a particular name.
- A particular identity or image regarded as an asset.
- To mark with a hot iron, especially to indicate ownership or origin.
Usage Examples
- "Nike is a popular brand in the sportswear market."
- "The company is working hard to build a strong brand."
- "The rancher branded his cattle to mark ownership."
Etymology
From Middle English "brand" meaning "a piece of burning wood," from Old Norse "brandr," meaning "torch" or "firebrand."
Synonyms
- Label
- Trademark
- Mark
- Symbol
- Identity
Antonyms
- Generic
- Unbranded
- Anonymous
Translations
| Language | Translation | Pronunciation |
|---|---|---|
| Spanish | Marca | /ˈmaɾka/ |
| French | Marque | /maʁk/ |
| German | Marke | /ˈmaʁkə/ |
| Chinese | 品牌 (Pǐnpái) | /pʰin˥˩ pʰai˧˥/ |
| Japanese | ブランド (Burando) | /buɾaɴdo/ |
| Hindi | ब्रांड (Brāṇḍ) | /bɾɑːɳɖ/ |
| Marathi | ब्रँड (Bṛaṇḍ) | /bɾəɳɖ/ |
| Tamil | பிராண்டு (Piraṇṭu) | /pɪɾɑːɳɖu/ |
| Telugu | బ్రాండ్ (Brāṇḍ) | /brɑːɳɖ/ |
Regional Pronunciation Variations
The word "brand" is pronounced similarly across English-speaking regions, though accents may affect the emphasis on syllables.
Historical Usage
Originally referring to a mark made by burning, "brand" has evolved to refer to names or logos representing products or services. In the 19th century, it began to be used to describe trademarks in commercial contexts.
Cultural Nuances
In the modern world, a "brand" is not just a product but also the perception and reputation that comes with it. Branding has become an essential element of marketing and business identity, often linked to values, quality, and consumer loyalty.