Part of Speech

Noun, Verb

Pronunciation

/ˈbæn.ər/ (English), /ˈbæn.ɚ/ (American English)

Definitions

• A large piece of cloth or material bearing a symbol, slogan, or message, typically used for advertising or public display.
• A headline or heading used in a newspaper, magazine, or on a website to grab attention.
• A flag or standard, especially one used in military or ceremonial contexts.
• In computing, a graphical advertisement or image displayed on a website, often linking to another site.

Usage Examples

• The banner in the town square announced the opening of the new shopping mall.
• She clicked on the banner ad to learn more about the promotion.
• The newspaper's banner headline read "Historic Election Results."

Etymology

The word 'banner' originates from the Old French word 'bannière' (from 'ban', meaning a proclamation or a summons) and was used in medieval times to refer to a flag or standard used by armies or groups to indicate their allegiance or identity.

Synonyms

• Flag
• Sign
• Placard
• Poster
• Advertisement

Antonyms

• Subdued
• Background
• Hidden
• Concealment

Translations

Regional Pronunciation Variations

In different English-speaking regions, the pronunciation of 'banner' may vary slightly, particularly in the vowel sound in the first syllable, with some dialects pronouncing it more as 'ˈbæn.ər' while others use 'ˈbæn.ɚ'.

Historical Usage

Historically, the term 'banner' referred to a military standard or flag used by armies to symbolize their allegiance or identity. Over time, the word has evolved to encompass a wider range of meanings, including advertisements, headlines, and symbols of protest or cause.

Cultural Nuances

In some cultures, banners are associated with ceremonial or political significance, such as the use of banners at parades, protests, or official events. The use of banners in marketing and advertising has become more prevalent in modern society, especially with the rise of digital media.

More Information

The concept of a 'banner' has evolved significantly, especially in the digital era, where banners are now widely used in online advertising. The term also carries a strong visual component, often symbolizing a group’s identity or rallying cause. In historical contexts, banners were important for rallying troops or communities around a cause, making them powerful symbols of unity and resistance.