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Hype - Dictionary

Hype

Part of Speech

Noun, Verb

Pronunciation

/haɪp/

Definitions

  • (Noun) Extravagant or intensive promotion or publicity.
  • (Verb) To promote or advertise something excessively.

Usage Examples

  • The new movie didn’t live up to the hype.
  • The company hyped their latest product before launch.

Etymology

Originated in the early 20th century, possibly derived from "hyperbole" or "hypodermic," suggesting stimulation or excitement.

Synonyms

  • Publicity
  • Promotion
  • Exaggeration

Antonyms

  • Understatement
  • Reality

Translations

LanguageTranslationPronunciation
SpanishBombo publicitario/ˈbom.bo pu.bli.siˈta.ɾjo/
FrenchBattage médiatique/ba.taʒ me.dja.tik/
GermanRummel/ˈʁʊm.l̩/
Hindiप्रचार/prəˈʧɑːr/
Tamilவிளம்பரம்/viɭamˈbaɾam/
Bengaliপ্রচার/prəˈʧɑːr/
Teluguప్రచారం/pɾəʧɑːɾəm/
Marathiप्रचार/prəˈʧɑːr/
Punjabiਪ੍ਰਚਾਰ/prəʧɑːɾ/
Gujaratiપ્રચાર/prəʧɑːɾ/
Malayalamപ്രചാരം/prəʧɑːɾəm/
Odiaପ୍ରଚାର/prəʧɑːɾ/
Urduتشہیر/təʃhiːɾ/
Thaiโฆษณา/kʰoː.sà.nāː/
Japanese誇大宣伝/kodai senden/
Chinese炒作/chǎo zuò/
Russianраздутая реклама/razdutaya reklama/

Regional Pronunciation Variations

  • British English: /haɪp/
  • American English: /haɪp/

Historical Usage

The term "hype" gained popularity in the 20th century, especially in advertising and media, to describe excessive promotional tactics.

Cultural Nuances

"Hype" often carries a negative connotation, implying over-exaggeration or deception. However, in pop culture, it is sometimes used positively to generate excitement.

More Information

The role of hype in marketing and media is significant. It influences consumer expectations and can lead to success or disappointment depending on the quality of the promoted product.

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