The concept of disruption is central to modern business strategies, particularly in industries like technology, media, and retail. The term "disruptive innovation," popularized by Clayton Christensen in the 1990s, refers to innovations that create new markets and value networks, eventually disrupting existing ones. This concept has influenced the strategies of companies like Uber, Airbnb, and Netflix, all of which have disrupted traditional industries.
While disruption is often associated with positive outcomes like increased efficiency, greater choice, and lower costs, it can also result in job displacement, inequality, and the destabilization of traditional industries. As a result, the term has become a subject of debate, with some arguing that disruption should be approached carefully and responsibly to ensure its benefits outweigh its potential harms.